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SEO increase brand awareness. Brand awareness refers to the extent of your target audience’s familiarity with your brand and how easily they can recognize it. This is critical to business growth. The more familiar people are with your brand, the more likely they will do business with you.

SEO helps boost your brand awareness because the more your content ranks high on search engines, the more touchpoints your prospects have with your brand. Touchpoints simply refer to the encounters your prospects have with your brand. SEO gives you a lot of opportunities to get your site, products, and other content in front of your target audience..